Plenty Of Fish.com, which holds the #1 dating site ranking in multiple countries including the U.S., is one of the only top-ranked sites that allows members to not only register, but also to search and message for free, deriving more of its revenue from advertisers.While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.I don't doubt Frind's altruistic intentions but it goes without saying that many advertisers, which are the bread and butter of their revenue stream, frown upon associating themselves with any shade of legal prostitution.
On Monday, POF founder, Markus Frind, announced to members that the site will be undergoing some major changes.
Users also have the option of taking the Relationship Needs Assessment, which determines your known and hidden needs in a relationship.
When the assessment is completed, you are presented with an action plan of questions and topics to communicate effectively with your matches.
Goldfish credits can be bought and used to purchase Po F gifts, more creative Ice Breakers, and the ability to view sent message status.
Gifts purchased with Goldfish credits are public and appear on the recipient’s profile for 3 weeks.