As for the rest of us, it’s hard to complain about a corporate advertiser butting in on our dating lives.Tinder’s efficient and superficial approach to matchmaking has already thoroughly commercialized the attraction process; the only difference between the Tinder ad for Mindy and the Tinder ad for ourselves is that Lahiri isn’t actually available for a nightcap.
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Instead, hard-up Winston recently got his fix by hooking up with a bizarre bus driver who recovered his lost cat.
When sitcoms do incorporate online dating into their narratives, the services are relegated to one-episode gimmicks, as when ’s Leslie Knope looked for love on the fictional Indiana dating service Hoosier Mate, only to be matched with her co-worker Tom. If sitcoms were anything like real life, at least one main player on each of these shows would be reliably seeking out some stranger via computer or phone at least once an episode.
Sitcoms offer an unrealistic version of modern singledom, but so do online dating services.
Mindy may not literally employ Tinder, but she plows through scores of potential hookups with mobile-app efficiency.