That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.He seems perpetually lost in thought, constantly thinking about and studying the world around him.Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.Kanciar, a freelance Web designer who also helps out around Plenty of Fish, is a lanky blonde with an easy smile and a hearty laugh, which she often uses to try to get Frind to open up.When I ask him to talk about what he does with the 23 hours a day in which he doesn't work, Frind struggles to answer and then looks helplessly at Kanciar.Those who know Frind describe him as introverted, smart, and a little awkward.
Though his mouth was on fire, Frind calmly planted a kiss on Kanciar's lips and feigned ignorance as she went scrambling for water.When he does engage in conversation, Frind can be disarmingly frank, delivering vitriolic quips with a self-assured cheerfulness that feels almost mean.Yahoo (NASDAQ: YHOO), he says, is "a complete joke," Google (NASDAQ: GOOG) is "a cult," and Match is "dying." Says Mark Brooks, a marketing consultant who has advised Frind since 2006, "I've never known anybody so competitive.Frind's parents, German farmers who emigrated just before his fourth birthday, bought a 1,200-acre plot 10 miles from town and initially lived in a trailer without electricity, phones, or running water.The family's closest neighbors were a mile and a half away, and, apart from a younger brother, Frind had few friends.She offers a few suggestions -- video games, ski trips, walks -- then tries to focus his energies."We're trying to convince Max that we're interesting," she says sweetly.In a way, he's thinking about the company all the time." rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.Like most of his advertising deals, this one found Frind. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.He hadn't even heard of Video Egg until a week ago. "I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.