The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.
Stickam also provided live coverage of Warped 2011 through a deal with the band Gym Class Heroes streaming from every single tour date.
Since 2007, Stickam was home to the annual UNICEF fundraiser known as Stickaid hosted by You Tube vlogger Myles Dyer.
In February 2010, Stickam also launched Stickam Shuffle, where users could connect instantly to random people from all over the world.
Stickam's policy promised that violators of its terms of service would be permanently banned.
This event is regarded as the world's first webathon style fundraiser and has raised more than 0,000 over its lifespan.
The live chat also allowed users to chat through a chat box similar to what one would see on any regular chat site.The company also released a white label service called Stream API (formerly Stickam API) in 2008.Stream API was a customizable white label service that allowed customers to add live streaming to their website or application with no development experience required. has streamed weekly "Party Chats" on Stickam for over two years straight.Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.Broadcasters on Stickam can allow their friends and followers to log into their chat rooms by using Facebook, Twitter, You Tube, Tumblr, Linked In, Myspace, or Gmail.On May 27, 2011, Stickam organized the 14-hour webathon concert event Stickam Live For Japan to raise money to help those affected by the March 11, 2011 tsunami in Japan.The event streamed live from The Roxy nightclub in Los Angeles and featured emcee Stu Stone with performers Cypress Hill, Black Veil Brides, and Alex Lambert A 12-hour webathon to benefit the Bob Hope Hollywood USO was hosted by and featured on Stickam.Stickam partnered with Vans Warped Tour to stream live exclusive coverage of the 2012 tour as well as promotional fan chats with many the bands in the weeks leading up to the tour kickoff.Bands that participated included Breathe Carolina, Mayday Parade, Of Mice and Men, and Pierce The Veil.Allstar Weekend, Cypress Hill's B-Real, Boys Like Girls, Jimmy Urine, Chantal Claret, LMFAO, Wynonna Judd, Chad Brownlee, Cobra Starship, Metro Station, Ashley Purdy, and American Idol contestants Bo Bice, Katharine Mc Phee, Michael Johns, Danny Noriega, Engel, and Lakesha Jones. On August 28, 2012 Andrew hosted the chat live from backstage at Conan O'Brien's TV show, Conan.Christian hard rock band Underoath used Stickam to stream live from their recording studio for two months while they recorded their album Lost In The Sound Of Separation, racking up over 1.8 million live views.